For over a decade, Blu Sky has partnered with Wubbleyou, a software consultancy that builds digital products for B2B service businesses.
Wubbleyou is the business you call if you want to build a tech product that really scales your business.
As Wubbleyou evolved, so did the support they received from us, from core accountancy and payroll to strategic insight, automation and financial tools that free up valuable time.
We caught up with Managing Director Mark Renney to reflect on their journey and how Blu Sky continues to support Wubbleyou’s growth.
About Wubbleyou
Wubbleyou specialise in building bespoke tech products and AI solutions that deliver clear ROI clients. Their goal is to be the first name that comes up when a business owner says, “I need to build a tech product.”
Over the past few years, they’ve increased headcount, refined their niche, built stronger brand awareness and launched social impact initiatives like tech scholarships with Northumbria University. Through it all, Blu Sky has been by their side.
Freeing up time through automation
We’ve worked with Wubbleyou to automate major finance processes, so Mark and the team have more time to focus on growth. Automating payroll, for example, has made a huge difference.
“Instead of spending hours manually paying staff and sorting receipts, I can approve payments in minutes,” Mark explains.
“With Blu Sky’s support around finance, we’ve also been able to build a budding management team who handle a lot of the day-to-day finance. That frees up my time as MD to focus on the future, and makes the business more scalable and resilient.”
Blu Sky introduced a suite of tools to streamline financial operations, including:
- Soldo for monthly budgets and staff expense cards.
- Dext to collect receipts efficiently.
- Telleroo for bulk payments that can be approved by phone.
- Fathom for three-way forecasting, reporting and strategic insights.
“All the boring but essential stuff is just handled now. That frees me up to focus on sales, growth, and making sure we’re investing in the right areas.”
A proactive and strategic partner
Beyond everyday finance essentials, we work with Wubbleyou to support strategic thinking.
“We’ve automated so much of the day-to-day, but we also speak to them yearly about strategy, and I know I can call Josh whenever I need advice,” says Mark. “They’re not just accountants – they’ve helped us think ahead.”
Blu Sky’s guidance on forecasting has made it easier for Wubbleyou to make informed decisions. “We use Fathom at least weekly. It’s where we model different scenarios and understand the impact on our cash flow before we make big decisions.”
Supporting Wubbleyou’s growth
In early 2024, Wubbleyou wanted to sharpen their marketing and brand. Mark turned to Blu Sky for inspiration.
“I asked myself, who’s doing this well locally? And Blu Sky stood out. Their presence at events, the consistency of their messaging, it was all working. So I took Jon for breakfast in Tynemouth, and he walked me through their journey, partnerships and marketing. It was a really great opportunity to learn from a strong local brand.”
That conversation helped shape Wubbleyou’s marketing direction, improving clarity and results. “It wasn’t about accountancy, but it shows the kind of relationship we have. They’re willing to go beyond the day-to-day and help us think about the bigger picture.”
Built on trust and shared values
“We’re constantly trying to find better ways to do things,” Mark says. “But in over ten years, we’ve never felt the need to change accountants.”
“The relationship has always evolved to meet the needs of the business. Whenever we’ve hit a sticking point, like needing to reduce a process that took hours down to minutes, Blu Sky have worked with us to solve it, sometimes adopting new tech alongside us.
“And it goes beyond the business, too. As a business owner, sometimes you have to make complex financial decisions – both business-related and personal. Being able to reach out to Josh whenever I need expert advice has been invaluable.”
That willingness to adapt, combined with a no-blame culture and quick problem-solving, is a big part of why the partnership works.
Planning for the future
Wubbleyou’s growth journey is far from over, and Blu Sky remains a key partner.
“It’s not about revolution, it’s evolution,” Mark reflects. “We’ll keep automating, improving, and leaning on Blu Sky when we need to. It just works.”
Looking for a finance partner who grows with you?
From automation to strategic support, we help tech-led businesses like Wubbleyou free up time and focus on what matters most. Get in touch to find out more.
