This episode is a powerful one, and a must-listen for anyone who’s ever wondered if their story is really worth telling. Spoiler: it is.
This time, Jon and Steve are joined by three brilliant North East founders: David Broom, Founder of B7, Ellen Hedley, Co-Founder of Vida Creative and Rachel McBryde, Founder of McBryde & Co.
Together, they explore why storytelling is so much more than a branding tool – it’s how we make sense of who we are and what we’re building. You’ll hear us discuss:
- The moments that give us permission to begin.
- Why vulnerability builds credibility.
- Starting a business later in life and why that’s powerful.
- The pressure to appear polished (and how to resist it).
- How stories shape culture, confidence and connection.
Whether you’re at the start of your journey or years into growing something great, this episode is a reminder that your story has an impact.
